Recycle is a word we hear so often, but there are still some people who forget. I was recently told that nearly 600 million bathroom products could end up in landfills every year and I was shocked! I knew that number was high, but I didn’t realize HOW high. Thankfully, Unilever just launched the “Rinse. Recycle. Reimagine.” program and I’m ready to see it in action!
The “Rinse. Recycle. Reimagine” program is part of the Unilever Sustainability plan and aims to increase its positive social impact while reducing its environmental impact. It was developed through a partnership with Keep America Beautiful and the Ad Council to educate us about recycling in the bathroom, inspiring us to reimagine what empty bathroom products could become through recycling, and ultimately make a small change that holds big potential to positively impact the environment.
I like it.
Common bathroom products like shampoo, body wash and lotion bottles could be more likely to end up in landfills than kitchen bottles, contributing to the nearly 29 million tons of plastics sent to landfills each year!
Unilever – the maker of products including Dove®, Suave®, St. Ives®, Caress® and more – is stepping in to inspire Americans to clean up their act in the bathroom.
Beware the product hoarders: 1 in 5 Americans (20%) have more than 10 bathroom products in plastic bottles in their bathroom at a given time.
What gets Americans moving: Americans are more likely to go the distance to get a drink when thirsty, charge their phone, or answer a phone call than walk an empty plastic bottle from the bathroom to the recycle bin.
Battle of the sexes: More men (80%) reported recycling their empty bathroom bottles than women (74%).
But Unilever can’t do this alone, WE HAVE TO HELP! Unilever wants to inspire us to take small actions that add up to a big difference – whether that’s wasting less, sharing more, turning off the tap, turning on community activism or, simply, recycling – because everyone has a role to play in creating a brighter future.
In fact, to inspire you to get involved, Unilever as launched a #ReimagineThat Sweepstakes!
You can enter by spreading the word! Share a photo of your empty bathroom products being recycled on Twitter and Instagram using #ReimagineThat. Add #Sweeps to your post to be entered for a chance to win recycled, reimagined prizes!
The sweepstakes runs through June 9, 2015 – and you can win daily prizes along with a grand prize valued at $500
Be sure to follow Unilever on Facebook and Twitter to stay up to date with all the fun ways you can Rinse. Recycle. Reimagine.