The pizza chefs at Domino’s are taking the toppings, sauces and cheeses that customers already love, and creating four unique flavors of Specialty Chicken.
What is this Specialty Chicken? It is 12 bites of lightly breaded, 100% whole breast white meat chicken, topped with a delicious combination of toppings, sauces and cheeses. The four unique flavors include Crispy Bacon & Tomato, Spicy Jalapeno-Pineapple, Classic Hot Buffalo and Sweet BBQ Bacon.
“Our new Specialty Chicken is one of the most creative, innovative menu items we have ever had,” said Russell Weiner, Domino’s Pizza chief marketing officer. “Our pizza chefs have taken chicken to a whole new level, using our unique ingredients to create these four bold flavors. There’s nothing quite like Domino’s Specialty Chicken on the market today.”
“We are proud to be known as a pizza company, but Specialty Chicken shows we are not afraid to step out of our comfort zone and take risks – something that is truly part of our brand fabric,” said Weiner. “Not every risk we have taken has turned out to be successful, but as a brand we have learned that sometimes you have to fail in order to be great.”
My family tried each of the Specialy Chicken varieties for dinner last night. It was nice to be able to grab one or two individual chicken bites, which were loaded with flavorful toppings on each! The Jalapeno-Pineapple was my husband’s favorite, while my son and I chose the Sweet BBQ as our number one picks!
You can really taste the flavor of the toppings, and combined with the chicken, it makes for a unique compliment to dinner. These would be great for afternoon snacks, too!
Specialty Chicken is the first new product for Domino’s since the launch of Handmade Pan Pizza in September 2012 and will be available as part of its $5.99 mix and match deal.