If you have a facebook page for your business or brand, listen up! This week, Facebook will implement another change. It will affect all pages. Many of us will be making changes to comply with the change. (Yes, I am serious.)
On January 15th, Facebook will state that all cover images can not include more than 20% of text. (The change affects images that are paid to be featured in news feeds, too. But I’m going to concentrate on the cover images.) I think the goal is to make images just that. Images.
Right now, you CAN’T have the following information in a cover image:
- Price or purchase information, such as “40% off” or ”Download on our site”.
- Contact information. A web address, e-mail address and/or mailing address. (Save that for your ABOUT section.)
- You can not make references to Facebook features or actions. You are not permitted to say ”Like” or “Share” or an arrow pointing from the cover photo to direct people to these features.
- You can not have a calls to action. , such as “Get it now’ or “Tell your friends”. Covers must not be false, deceptive or misleading, and must not infringe on third parties’ intellectual property.
- Pages are not permitted to have more than 20% of text in the cover image.
- The text can be placed anywhere in the cover image. All together, spread apart, etc. Just no more than 20%.
- This rule applies to logos, too.
The yellow areas in the image below show what 20% really looks like:
So with only a few days before January 15th, start working on your timeline cover photos! Don’t risk your pages being disabled or deleted.